CrossFit Tay Ho, one of Hanoi’s busiest gyms, works with a diverse community of local and international members. We’ve collaborated with them across a range of creative projects, from illustration and apparel design to murals and logo development. Our work focuses on fun, lively visuals that capture both the energy of the CrossFit lifestyle and everyday life in Hanoi creating a bold and characterful identity that continues to evolve across the space and brand.