Ice Cream Sound
Ice Cream Sound
Project type
Visual Identity / Illustration
Deliverables
Visual Identity / Illustration
Apparel
Ice Cream
Sound
Ice Cream Sound is a custom soundsystem collective bringing heavyweight audio to festivals and events across Southeast Asia. Born from the underground rave and free party scenes of Europe, the crew has a reputation for powerful sound and unforgettable parties. The challenge was to create a visual identity that captured that same raw, joyful spirit while blending soundsystem heritage with the vibrancy of Southeast Asian festival culture. At the heart of the brand is a hand drawn mascot, Ice Cream Boy, cheeky, bold, and full of personality. Supported by playful illustrations and a warm, carnival-inspired colour palette, the identity creates a lively visual system that works across rig fronts, festival banners, merchandise and digital promotions, giving Ice Cream Sound a distinctive look that feels handmade, energetic and built for the party.
As one of the UK’s leading names in direct mail, Stannp had the reputation, but their identity no longer reflected their ambition. With expansion into the US on the horizon, they needed a brand that felt established and trustworthy at home while confident and engaging in new markets. We rebuilt the identity from the ground up, creating a modern, versatile system designed to work seamlessly across print and digital. Inspired by the familiar typography of Royal Mail, the new word mark evokes trust and heritage, paired with a distinctive stamp motif that flexes playfully across applications. Alongside the visual refresh, we refined Stannp’s tone of voice and redesigned their website to deliver a smoother, more intuitive digital experience, ensuring every touchpoint felt cohesive, credible, and unmistakably Stannp.
Ice Cream Sound is a custom soundsystem collective bringing heavyweight audio and infectious energy to festivals and events across Southeast Asia. Born from the underground rave and free party scenes of Europe, the crew has a reputation for powerful sound and unforgettable parties. The challenge was to create a visual identity that captured that same raw, joyful spirit while blending soundsystem heritage with the vibrancy of Southeast Asian festival culture. At the heart of the brand is a hand-drawn mascot, Ice Cream Boy, cheeky, bold and full of personality. Supported by playful illustrations and a warm, carnival-inspired colour palette, the identity creates a lively visual system that works across rig fronts, festival banners, merchandise and digital promotions, giving Ice Cream Sound a distinctive look that feels handmade, energetic and built for the party.