The Lighthouse
Project type
Branding / Visual Identity
Deliverables
Branding / Visual Identity
Stationary / Apparel / Print
Under new management, The Lighthouse, one of Hanoi’s most iconic underground clubs, needed a bold new identity to mark its next chapter while honouring its legacy in the city’s nightlife scene. Known for its three-storey venue and late-night energy, the goal was to create a brand that captured its raw underground spirit while presenting a confident, modern look. The rebrand centred on strong typographic expression and atmospheric textures inspired by the venue’s industrial character and electric atmosphere. A dynamic visual system was built around the club’s vertical architecture, with its stacked floors acting as a glowing beacon in the city. The transformation extended into the physical space with a hand-painted mural across the façade, turning The Lighthouse into a visual landmark.
As one of the UK’s leading names in direct mail, Stannp had the reputation, but their identity no longer reflected their ambition. With expansion into the US on the horizon, they needed a brand that felt established and trustworthy at home while confident and engaging in new markets. We rebuilt the identity from the ground up, creating a modern, versatile system designed to work seamlessly across print and digital. Inspired by the familiar typography of Royal Mail, the new word mark evokes trust and heritage, paired with a distinctive stamp motif that flexes playfully across applications. Alongside the visual refresh, we refined Stannp’s tone of voice and redesigned their website to deliver a smoother, more intuitive digital experience, ensuring every touchpoint felt cohesive, credible, and unmistakably Stannp.
Under new management, The Lighthouse, one of Hanoi’s most iconic underground clubs, needed a bold new identity to mark
its next chapter while honouring its legacy in the city’s nightlife scene. Known for its three-storey venue and late-night energy, the goal was to create a brand that captured its raw underground spirit while presenting a confident, modern look. The rebrand centred on strong typographic expression and atmospheric textures inspired by the venue’s industrial character and electric atmosphere. A dynamic visual system was built around the club’s vertical architecture, with its stacked floors acting as a glowing beacon
in the city. The transformation extended into
the physical space with a hand-painted mural across the façade, turning The Lighthouse back into a visual landmark.
