Based in Norwich, UK, Third Rail is a contemporary retail space curating some of the most sought-after clothing and accessories. They approached us to develop custom lettering that could sit at the core of their brand across multiple touch points. Drawing from classic straight-letter influences, we created a bold, characterful wordmark designed to feel both timeless and distinctive. Developed in both landscape and stacked formats, the identity works flexibly across print, digital and in-store applications, giving Third Rail a strong, recognisable presence.