AnhPhapViet
Project type
Branding / Visual Identity
Deliverables
Branding / Visual Identity / Print / Stationary / Signage
Located in Hanoi’s historic French Quarter, Anh Phap Viet is a language centre dedicated to teaching English, French and Vietnamese, positioning itself not just as a school, but as a safe and inspiring space where cultures connect. As a new institution in a competitive education landscape, the centre needed a visual identity that reflected both its dual heritage and its commitment to quality. We developed a complete brand system designed to feel professional yet full of character, extending seamlessly across print, signage and digital platforms. The logotype became the foundation of the identity, constructed from three typefaces created by French, English and Vietnamese designers to symbolise the languages taught. Subtle references to French Art Nouveau, inspired by Hanoi’s architectural history, added further depth, resulting in a brand that feels confident, cultured and rooted in community.
As one of the UK’s leading names in direct mail, Stannp had the reputation, but their identity no longer reflected their ambition. With expansion into the US on the horizon, they needed a brand that felt established and trustworthy at home while confident and engaging in new markets. We rebuilt the identity from the ground up, creating a modern, versatile system designed to work seamlessly across print and digital. Inspired by the familiar typography of Royal Mail, the new word mark evokes trust and heritage, paired with a distinctive stamp motif that flexes playfully across applications. Alongside the visual refresh, we refined Stannp’s tone of voice and redesigned their website to deliver a smoother, more intuitive digital experience, ensuring every touchpoint felt cohesive, credible, and unmistakably Stannp.
Located in Hanoi’s historic French Quarter, Anh Phap Viet is a language centre dedicated to teaching English, French and Vietnamese, positioning itself not just as a school, but as a safe and inspiring space where cultures connect. As a new institution in a competitive education landscape, the centre needed a visual identity that reflected both its dual heritage and its commitment to quality. We developed a complete brand system designed to feel professional yet full of character, extending seamlessly across print, signage and digital platforms. The logotype became the foundation of the identity, constructed from three typefaces created by French, English and Vietnamese designers to symbolise the languages taught. Subtle references to French Art Nouveau, inspired by Hanoi’s architectural history, added further depth, resulting in a brand that feels confident, cultured and rooted in community.