As one of the UK’s leading names in direct mail, Stannp had the reputation, but their identity no longer reflected their ambition. With expansion into the US on the horizon, they needed a brand that felt established and trustworthy at home while confident and engaging in new markets. We rebuilt the identity from the ground up, creating a modern, versatile system designed to work seamlessly across print and digital. Inspired by the familiar typography of Royal Mail, the new word mark evokes trust and heritage, paired with a distinctive stamp motif that flexes playfully across applications. Alongside the visual refresh, we refined Stannp’s tone of voice and redesigned their website to deliver a smoother, more intuitive digital experience, ensuring every touchpoint felt cohesive, credible, and unmistakably Stannp.